MATTO Espresso is a New York City-based coffee brand dedicated to delivering high-quality coffee and baked goods at an accessible price. These seasonal designs were conducted as part of a marketing initiative called The "Wake Up Meal" aiming to make MATTO Espresso a go-to breakfast destination for busy professionals, students, art enthusiasts, and health-conscious individuals.
Each design features a season and art movement/artist, including, Bauhaus, Modern, Pop Art, and the Renaissance.
Founded in 2016, Matto captures the essence of Italian coffee culture, offering freshly brewed espresso, pastries, sandwiches, and snacks. The concept for Matto emerged from the realization that espresso could be enjoyed at any cafe in Italy, regardless of its setting.
This inspired the creation of a coffee shop that mirrored that experience but made it affordable and convenient for a broader audience in NYC. Matto emphasizes consistency in quality, sourcing its beans from premium Italian roasters while ensuring every cup meets high standards. The brand is also known for its innovation, such as, social media marketing successes, including viral campaigns like its signature Banana Date Latte video.
The goal of the "Wake Up Meal" marketing plan is to establish Matto Espresso as the go-to breakfast destination for busy professionals, students, art enthusiasts, and health-conscious individuals.
The campaign will focus on enhancing brand visibility and customer engagement through digital channels, with a target of achieving 70% of sales via the app.
As the product designer, I was responsible for bringing our ideas to life by designing what the product packaging would look like. My designs were to supplement our idea for this new product launch.
My first goal was to think of recognizable Create a fusion between the
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After receiving feedback, I refined the type by removing the slanted serifs and adding thicker strokes to the inner curves of the letters. This adjustment created better balance and harmony within the typeface, enhancing its readability and elegance, especially when down scaled.
One of my biggest critiques of the original Jazz Club packaging was the readability of smaller letters. The all-caps body text and low contrast made it difficult to read. To improve this, I introduced lowercase lettering for the body text and bolded certain sections to create better contrast between different languages on the packaging.
For the packaging visuals, I incorporated deep reds and warm tones to evoke the romance and vibrancy of Havana nightlife. The illustration on the box depicts a dancing couple, reinforcing the passionate, intimate atmosphere of a Bolero bar. Additionally, floral and organic elements further enhance the theme, connecting the scent profile to its visual identity.
This project was a rewarding challenge that allowed me to experiment with branding, typography, and sensory storytelling. Through research, multiple iterations, and careful refinement, I developed a perfume design that captures the essence of Havana’s romantic and nostalgic charm. The final result balances boldness and elegance, making it a strong addition to the Replica series by Maison Margiela.
